{"id":37,"date":"2007-04-01T10:57:16","date_gmt":"2007-04-01T18:57:16","guid":{"rendered":"http:\/\/law.onecle.com\/2007\/04\/01\/florida-bar-inspired-by-amazoncom\/"},"modified":"2007-04-01T10:57:16","modified_gmt":"2007-04-01T18:57:16","slug":"florida-bar-inspired-by-amazoncom","status":"publish","type":"post","link":"http:\/\/law.onecle.com\/blog\/2007\/04\/01\/florida-bar-inspired-by-amazoncom\/","title":{"rendered":"Florida Bar Inspired by Amazon.com"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/law.onecle.com\/blog\/wp-content\/uploads\/2007\/03\/1-click1.jpg\" class=\"right\" alt=\"1-click.jpg\" \/>Kevin O&#8217;Keefe <a href=\"http:\/\/kevin.lexblog.com\/2007\/03\/blog-policies-and-ethics\/florida-bar-adopts-website-ad-regulation\/\">points out<\/a> that the Florida Bar took four years to propose a new rule regulating attorney web sites.  Of course, we&#8217;re only hearing about this rule from a <a href=\"http:\/\/www.bizjournals.com\/orlando\/stories\/2007\/03\/26\/daily45.html?from_rss=1\">news article<\/a>, so the actual text of the rule may differ.  But, seriously, four years of brainstorming and the best they can come up with is <a href=\"http:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=468480\">1-click<\/a>?From the <a href=\"http:\/\/www.bizjournals.com\/orlando\/stories\/2007\/03\/26\/daily45.html?from_rss=1\">Orlando Business Journal<\/a>:<\/p>\n<blockquote><p> Website Rule 4-7.6 would allow lawyers to advertise their past results and statement characteristics concerning the quality of legal services through testimonials on Web pages that are just one click past the homepage.<\/p><\/blockquote>\n<p>Now, lawyers being lawyers, we really need to see if the Florida Bar also defined &#8220;advertise their past results&#8221; and &#8220;homepage,&#8221; assuming this is how the proposed rule is worded.<\/p>\n<ul>\n<li><strong>Advertise Their Past Results<\/strong>.  If you&#8217;re thinking this rule only applies to personal injury lawyers that list the millions of dollars that they have recovered for their clients, think again.  Take a look at <a href=\"http:\/\/www.whitecase.com\/\">White &amp; Case<\/a>, which incidentally has a Miami office.  Their &#8220;homepage&#8221; includes a news column which currently includes the following bullet points:  (1) Bridgepoint in \u00a3360 Million LBO of Fat Face and (2) First Ever Public RMBS Securitisation by Ukrainian Bank.  Sure, this isn&#8217;t exactly &#8220;$10 Million for SUV Rollover,&#8221; but isn&#8217;t this an advertisement of their past results or are press releases different.  Because, I&#8217;m sure the personal injury attorney could just as well add a new column that includes press releases of their verdicts and settlements.  Not so clear cut now, eh?<\/li>\n<li><strong>Homepage<\/strong>. I want to see how the Florida Bar defines a homepage. Is it the web page that is labeled &#8220;home&#8221;?  Or, is it the first &#8220;web page&#8221; that you see when you type in a domain name?  What if a law firm initially displays one of those Flash graphics with text zooming back and forth, which prompts you to click to enter?  Is that the &#8220;homepage&#8221;?  What if your website has one or more sub-domains?  Is each sub-domain an individual website with their own &#8220;homepage&#8221;?  Probably the most pointless part of the 1-click rule is that people &#8220;Google&#8221; now instead of &#8220;Yahoo.&#8221;  Instead of a web directory taking you to the &#8220;homepage,&#8221; a search engine takes you to the most relevant page for your search query.  So, even if your testimonials are &#8220;1-click&#8221; from the &#8220;homepage,&#8221;  Google might take you directly to a testimonial page, completely bypassing the &#8220;homepage.&#8221;  What&#8217;s the point of the rule then?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kevin O&#8217;Keefe points out that the Florida Bar took four years to propose a new rule regulating attorney web sites. Of course, we&#8217;re only hearing about this rule from a news article, so the actual text of the rule may differ. But, seriously, four years of brainstorming and the best they can come up with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[77,245,115],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/37"}],"collection":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}