{"id":83,"date":"2008-01-16T10:30:29","date_gmt":"2008-01-16T17:30:29","guid":{"rendered":"http:\/\/law.onecle.com\/2008\/01\/16\/permission-based-marketing\/"},"modified":"2008-01-16T10:30:29","modified_gmt":"2008-01-16T17:30:29","slug":"permission-based-marketing","status":"publish","type":"post","link":"http:\/\/law.onecle.com\/blog\/2008\/01\/16\/permission-based-marketing\/","title":{"rendered":"Permission-Based Marketing"},"content":{"rendered":"<p>Seth Godin has some great stories about <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2007\/11\/spam-they-still.html\">Permission Marketing<\/a>.  Now, I have my own.  I received a lovely piece of spam today.  At the bottom of the email, the footer read:<\/p>\n<blockquote><p>Express Email Marketing supports permission-based email marketing. You can change your preferences or unsubscribe from this mailing list at any time.<\/p><\/blockquote>\n<p>Please.  How can a company purport to support &#8220;permission-based email marketing&#8221; when I NEVER gave it permission to spam me?  Spamming me and then giving me the option to opt-out does not comport with my understanding of permission marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin has some great stories about Permission Marketing. Now, I have my own. I received a lovely piece of spam today. At the bottom of the email, the footer read: Express Email Marketing supports permission-based email marketing. You can change your preferences or unsubscribe from this mailing list at any time. Please. How can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[69,136,166],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/83"}],"collection":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":0,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"wp:attachment":[{"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/law.onecle.com\/blog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}