Ex Parte SULLIVAN et al - Page 1




               The opinion in support of the decision being entered today was not     
               written for publication and is not binding precedent of the Board.     
                                                               Paper No. 24           
                      UNITED STATES PATENT AND TRADEMARK OFFICE                       
                                    ____________                                      
                         BEFORE THE BOARD OF PATENT APPEALS                           
                                  AND INTERFERENCES                                   
                                    ____________                                      
                  Ex parte THOMAS J. SULLIVAN, RICHARD J. WINDISH,                    
             DORR H. LEWRIGHT, JOSEPH M. TRATTNER, SUZANNE K. ARENSON,                
               GEORGE COLUNGA, KATHY S. HACKETT and JOICA C. CAMPBELL                 
                                    ____________                                      
                                Appeal No. 2004-0199                                  
                             Application No. 09/385,489                               
                                    ____________                                      
                                 HEARD: May 4, 2004                                   
                                    ____________                                      
          Before KRASS, FLEMING, and DIXON, Administrative Patent Judges.             
          FLEMING, Administrative Patent Judge.                                       


                                 DECISION ON APPEAL                                   
               This is a decision on appeal from the final rejection of               
          claims 1-94, all the claims pending in the instant application.             
                                      Invention                                       
               The present invention relates to a system and method for               
          administrating a trade promotion for a product involving a                  
          manufacturer and retailer.  See page 1 of Appellants'                       
          specification.  Trade promotions are where the manufacturer pays            
          promotion funds to the retailer to give incentive to the retailer           
          to promote product or products produced by the manufacturer.  See           






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