Ex Parte Siegel et al - Page 2


                Appeal 2007-1517                                                                                   
                Application 09/726,973                                                                             
                                               THE INVENTION                                                       
                       The disclosed invention relates generally to methods of providing                           
                information over the Internet and more particularly to providing a user with                       
                a personalized Internet experience responsive to the user’s interests and                          
                background (Specification 1).                                                                      

                       Independent claim 1 is illustrative:                                                        
                       1.   A method of personalizing information presented at a                                   
                              host web site comprising:                                                            
                                     assigning a unique ID to each device among a plurality of                     
                              devices used for presenting the personalized information;                            
                                     using the host web site for obtaining personal data about                     
                              a user during a visit to the host web site;                                          
                                     after the host web site obtains the personal data about the                   
                              user, using the host web site for monitoring the content of                          
                              information viewed by the user while the user visits other web                       
                              sites; and                                                                           
                                     during a subsequent visit by the user to the host web site,                   
                              personalizing the information presented to the user, wherein the                     
                              host web site modifies the content of the information presented                      
                              to the user based upon the unique ID of the device used to                           
                              access the host web site, the personal data obtained about the                       
                              user and the content of the other web sites visited by the user,                     
                              wherein the content of the information presented to the user is                      
                              different for each unique ID assigned to each device among the                       
                              plurality of devices.                                                                
                                              THE REFERENCES                                                       
                Mitchell   US 2002/0013850 A1 Jan. 31, 2002                                                        
                                                                       (filed Jun. 28, 2000)                       

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