Ex Parte Hind et al - Page 2

             Appeal 2007-2593                                                                                   
             Application 09/859,359                                                                             

        1        The Appellants invented a way of providing targeted advertising and                            
        2    personalized customer services to customers using wireless communication                           
        3    devices such as PDA’s or mobile phones carried by the customers.  The PDA                          
        4    stores preference information of the customer identifying the products, brands,                    
        5    language, stores, etc. preferred by the customer. A communication interface                        
        6    obtains automatically the preference information from the PDA.  Based on the                       
        7    preference information, a data processor coupled to the communication interface                    
        8    selects advertisements that will be likely to interest the customer and displays them              
        9    on a display device of the customer's PDA. (Specification 3:8-4:2).                                
        10       An understanding of the invention can be derived from a reading of exemplary                   
        11   claim 1, which is reproduced in the Analysis of the anticipation rejection, infra.                 
        12       This appeal arises from the Examiner’s Final Rejection, mailed February 8,                     
        13   2006.  The Appellants filed an Appeal Brief in support of the appeal on August 22,                 
        14   2006.  An Examiner’s Answer to the Appeal Brief was mailed on                                      
        15   December 1, 2006.                                                                                  
        16                                       PRIOR ART                                                      
        17       The Examiner relies upon the following prior art:                                              
                 Sloane              US 5,918,211        Jun. 29, 1999                                          
        18                                      REJECTIONS                                                      
        19       Claims 1, 4-7, 9-11, 15, 16, 18-21, 23-25, 29, 30, 32-35, 37-46, 48-55, 57-64,                 
        20   and 66-68 stand rejected under 35 U.S.C. § 102(b) as anticipated by Sloane.                        
        21       Claims 12-14 and 26-28 stand rejected under 35 U.S.C. § 103(a) as                              
        22   unpatentable over Sloane.                                                                          


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