Ex Parte Rocha et al - Page 9

                Appeal 2007-1992                                                                               
                Application 09/318,447                                                                         

                      an order placement component that retrieves from the data storage                        
                      medium information for the indicated user and that uses the retrieved                    
                      information to place an order for the indicated user for the item; and                   

                      an order fulfillment component that completes a purchase of the item                     
                      in accordance with the order placed by the single-action ordering                        
                      component.                                                                               
                      10. The server system of claim 9 wherein the request is sent by a                        
                      client system in response to a single action being performed.                            
                      11. A method for ordering an item using a client system, the method                      
                      comprising:                                                                              

                      displaying information identifying the item and displaying an                            
                      indication of a single action that is to be performed to order the                       
                      identified item; and                                                                     

                      in response to only the indicated single action being performed,                         
                      sending to a server system a request to order the identified item                        

                      whereby the item is ordered independently of a shopping cart model                       
                      and the order is fulfilled to complete a purchase of the item.                           
                      12. The method of claim 11 wherein the server system uses an                             
                      identifier sent along with the request to identify additional information                
                      needed to generate an order for the item.                                                
                      13. The method of claim 12 wherein the identifier identifies the client                  
                      system and the server system provides the identifier to the client                       
                      system.                                                                                  
                      14. The method of claim 11 wherein the client system and server                          
                      system communicate via the Internet.                                                     
                      15. The method of claim 11 wherein the displaying includes                               
                      displaying an HTML document provided by the server system.                               

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Last modified: September 9, 2013