Legal Research Blog

The keyword for today is balance.  Search engine optimization (or SEO) refers to certain methods that one can adopt to make your law firm web site or blog appear well on the search engines.  However, it is a grave mistake to treat the Google, Yahoo! or Microsoft search engines as your target audience.  Certainly, showing [...]

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Kevin O’Keefe says that online advertising by law firms suck, if you extrapolate from a Nielsen Research study that compares the different advertising channels. To no surprise, word of mouth was the most effective form of advertising. I vet a lot of my purchasing decisions through Consumer Reports, as well as Amazon. As [...]

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Seth Godin spotted this blog post on specialization. If you have a law firm web site or blog, you should take his advice to heart. While for a large law firm, the breadth of practice areas may demonstrate size and strength, for a solo or smaller practice, someone that visits your web site [...]

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Kevin O’Keefe points out that the Florida Bar took four years to propose a new rule regulating attorney web sites. Of course, we’re only hearing about this rule from a news article, so the actual text of the rule may differ. But, seriously, four years of brainstorming and the best they can come [...]

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