Level of advertising rates - 45 Pa. Cons. Stat. § 303

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     § 303.  Level of advertising rates.
        (a)  General rule.--All official and legal advertising shall
     be charged for at an established or declared rate or price per
     single column, line of reading matter measured in depth by the
     point system, or at a rate or price per inch single column. When
     such official and legal advertising is not classified and is not
     published according to prescribed or recognized forms, and no
     rate has been established or declared, such rate for official
     and legal advertising shall not be in excess of the rates
     usually charged or received by the publication publishing such
     official and legal advertising for commercial, general, or other
     advertising.
        (b)  Exception.--Where official and legal advertising is
     usually and ordinarily published according to recognized or
     prescribed forms, or particular matters are itemized and
     classified under general headings, subsection (a) shall not
     prohibit the fixing of definite prices or sums for publishing
     official and legal advertising, regardless of the number of
     single column lines or space required for each item, notice, or
     advertisement published in any separate matter or proceeding,
     and regardless of rates established, fixed, charged or received
     for commercial, general or other advertising. The purpose of
     this subsection is to enable newspapers to take into
     consideration, as elements, when fixing advertising rates or
     charges, location of the advertisement in the newspaper, the
     purpose to be served, the character of the advertising, and that
     a newspaper is entitled to compensation for its readiness at all
     times to render an advertising service.

Last modified: November 27, 2007