New York Times: Can a Sandwich Be Slandered? Some companies have made a sport of using advertising to bash a competing brand: Pepsi and Coke, Colgate and Crest, Miller Lite and Bud Light. It was a rivalry of this sort that compelled Quiznos, the toasted-sandwich chain, to invite the public to submit homemade commercials in [...]
Sandwich Showdown
January 28th, 2008 · 1 Comment
Tags: legal research
Reed Elsevier Changes Business Models
September 10th, 2007 · 1 Comment
New York Times: A Medical Publisher’s Unusual Prescription: Online Ads. Reed Elsevier, which publishes more than 400 medical and scientific journals, . . . introduced a Web portal, www.OncologySTAT.com, that gives doctors free access to the latest articles from 100 of its own pricey medical journals and [] plans to sell advertisements against the content.
As we [...]
Tags: legal research