March 26, 2009
Yesterday, Kevin O’Keefe wrote about his efforts to reconnect with his clients by visiting them one at a time. When he mentioned that the United Airlines “Speech” commercial (about having a face-to-face chat with every customer) aired 20 years ago, I was sure he was wrong because that commercial remains fresh in my mind. [...]
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January 28, 2008
New York Times: Can a Sandwich Be Slandered? Some companies have made a sport of using advertising to bash a competing brand: Pepsi and Coke, Colgate and Crest, Miller Lite and Bud Light. It was a rivalry of this sort that compelled Quiznos, the toasted-sandwich chain, to invite the public to submit homemade commercials in [...]
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