Posts tagged as:

legal marketing

Can't SEO the Forest from the Trees

April 3, 2008

The keyword for today is balance.  Search engine optimization (or SEO) refers to certain methods that one can adopt to make your law firm web site or blog appear well on the search engines.  However, it is a grave mistake to treat the Google, Yahoo! or Microsoft search engines as your target audience.  Certainly, showing [...]

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How Trustworthy is Law Firm Online Advertising?

October 30, 2007

Kevin O’Keefe says that online advertising by law firms suck, if you extrapolate from a Nielsen Research study that compares the different advertising channels. To no surprise, word of mouth was the most effective form of advertising. I vet a lot of my purchasing decisions through Consumer Reports, as well as Amazon. As [...]

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Jack of All Trades

May 22, 2007

Seth Godin spotted this blog post on specialization. If you have a law firm web site or blog, you should take his advice to heart. While for a large law firm, the breadth of practice areas may demonstrate size and strength, for a solo or smaller practice, someone that visits your web site [...]

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Florida Bar Inspired by Amazon.com

April 1, 2007

Kevin O’Keefe points out that the Florida Bar took four years to propose a new rule regulating attorney web sites. Of course, we’re only hearing about this rule from a news article, so the actual text of the rule may differ. But, seriously, four years of brainstorming and the best they can come [...]

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What Westlaw Really Thinks About FindLaw

January 29, 2007

Ordinarily, I would classify legal research advertising under the “things that aren’t funny” category. But, the Westlaw marketing folks put together an entertaining video on stress toy abuse. My favorite line was when they criticize “the clumsiness of free legal research sites” with “primitive search tools.” I would love to hear a [...]

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