Law and Legal Research » seth godin http://law2.onecle.com Lawyers, Legal Websites, Legal News and Legal Resources Thu, 24 Sep 2009 09:37:24 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 This is Broken http://law2.onecle.com/2009/04/22/this-is-broken/ http://law2.onecle.com/2009/04/22/this-is-broken/#comments Wed, 22 Apr 2009 15:49:45 +0000 Ken Chan http://law.onecle.com/?p=254

Take a look at this presentation by Seth Godin. I love the part where he talks about companies slapping a warning label on dangerous products instead of fixing the product itself.


Seth Godin at Gel 2006 from Gel Conference on Vimeo.

]]> http://law2.onecle.com/2009/04/22/this-is-broken/feed/ 4 Jack of All Trades http://law2.onecle.com/2007/05/22/jack-of-all-trades/ http://law2.onecle.com/2007/05/22/jack-of-all-trades/#comments Tue, 22 May 2007 15:29:17 +0000 Ken Chan http://law.onecle.com/2007/05/22/jack-of-all-trades/

Seth Godin spotted this blog post on specialization. If you have a law firm web site or blog, you should take his advice to heart. While for a large law firm, the breadth of practice areas may demonstrate size and strength, for a solo or smaller practice, someone that visits your web site or blog may think you are spreading yourself too thin. Can anyone really be a specialist in 3 or 4 practice areas? You want to project to a potential client that you really are a master of divorces of he is seeking a divorce, or a master of copyright if he has a copyright issue.

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