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Texas Alcoholic Beverage Code - Section 110.051. Promotion, Marketing, And Education

Legal Research Home > Texas Laws > Alcoholic Beverage Code > Texas Alcoholic Beverage Code - Section 110.051. Promotion, Marketing, And Education

§ 110.051. PROMOTION, MARKETING, AND EDUCATION.  The 
program shall:       
		(1)  organize a network of package stores to 
participate in a program promoting wines produced in this state and 
to deliver wine to consumers under Section 110.053;
		(2)  develop and maintain a database of wineries in 
this state and package stores that sell wines produced in this state 
that allows the program's staff to identify the winery in this state 
that produces a particular wine;
		(3)  operate a toll-free telephone number to:                                 
			(A)  receive inquiries from persons who wish to 
purchase a particular wine produced in this state;
			(B)  make information about the wineries in this 
state and the package stores participating in the program available 
to the public;  and
			(C)  refer a person who wishes to purchase a Texas 
wine to the winery that produces the wine and inform the person of 
arrangements that the person can make under Section 110.053 to pick 
up the wine at a package store or have the wine delivered to the 
person's address;
		(4)  use market research to develop a wine industry 
marketing plan to increase the consumption of and access to Texas 
wine;
		(5)  educate the public about wines produced in the 
state by providing publicity about the information in the program's 
database to the public and making the information available to the 
public through the department's toll-free telephone number and 
electronically available through the Internet;
		(6)  promote wineries in this state and package stores 
that participate in the program;  and
		(7)  promote and market, and educate consumers about, 
the wines produced in this state using any other method the 
commissioner determines is appropriate.

Added by Acts 2001, 77th Leg., ch. 1001, § 1.01, eff. Sept. 1, 
2001.     

Last modified: August 11, 2007