Texas Occupations Code - Section 101.201. False, Misleading, Or Deceptive Advertising
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Texas Lawyer > Occupations Code > Texas Occupations Code - Section 101.201. False, Misleading, Or Deceptive Advertising
§ 101.201. FALSE, MISLEADING, OR DECEPTIVE
ADVERTISING. (a) A person may not use advertising that is false,
misleading, deceptive, or not readily subject to verification.
(b) False, misleading, or deceptive advertising or
advertising not readily subject to verification includes
advertising that:
(1) makes a material misrepresentation of fact or
omits a fact necessary to make the statement as a whole not
materially misleading;
(2) makes a representation likely to create an
unjustified expectation about the results of a health care service
or procedure;
(3) compares a health care professional's services
with another health care professional's services unless the
comparison can be factually substantiated;
(4) contains a testimonial;
(5) causes confusion or misunderstanding as to the
credentials, education, or licensing of a health care professional;
(6) represents that health care insurance deductibles
or copayments may be waived or are not applicable to health care
services to be provided if the deductibles or copayments are
required;
(7) represents that the benefits of a health benefit
plan will be accepted as full payment when deductibles or
copayments are required;
(8) makes a representation that is designed to take
advantage of the fears or emotions of a particularly susceptible
type of patient; or
(9) represents in the use of a professional name a
title or professional identification that is expressly or commonly
reserved to or used by another profession or professional.
Acts 1999, 76th Leg., ch. 388, § 1, eff. Sept. 1, 1999.
Section: 101.051 101.0515 101.052 101.053 101.101 101.102 101.151 101.201 101.202 101.203 101.204 101.251 101.252 101.253 101.301
Last modified: August 10, 2007
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