Appeal No. 96-3064
Application 08/089,512
displaying and simulating the use of transparent liquid
windshield treatment. The treatment is marketed in a clear
bottle with labels affixed to the front and back thereof. The
exterior-facing portion of front label has a cut-out portion
through which the interior-facing side of the rear label can be
seen through the bottle. To generate the simulation, the
potential customer shakes the bottle, whereby bubbles form on the
interior surface of the bottle wall and rise to the top of the
bottle. The rising bubbles simulate beads of water climbing up
the automobile windshield.
Claim 11 reproduced below is further illustrative of
the claimed subject matter.
11. A method of simulating the beading and sheeting
action on a windshield of a liquid windshield treatment product,
said method comprising the steps of placing the product in a
substantially clear bottle having interior surfaces, applying a
front label to the bottle with the front label being formed with
a cut-out portion revealing product within the bottle, applying a
back label to the bottle in a location to be viewed through the
cut-out portion of the front label with the back label having a
graphic indicia printed thereon, shaking the bottle to cause
small bubbles to form in the liquid product and migrate to the
interior surfaces of the bottle, and placing the shaken bottle in
an upright orientation to cause the bubbles to rise up the
interior surfaces of the bottle and past the cut-out portion
formed in the front label thereby simulating through the cut-out
portion the beading and sheeting action of the product when
applied to an actual windshield.
The reference of record relied upon by the examiner as
evidence of obviousness is:
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