Ex parte BEGUM - Page 8




          Appeal No. 96-0300                                                          
          Application 08/090,285                                                      


          to the extent we just recited in the identified portion of                  
          claim 8.                                                                    
               Additionally, we note that the further statement at col.               
          14, lines 51 through 57 indicating that the display unit 260                
          in Figs. 17 and 18 may be utilized in conjunction with other                
          types of display units illustrated in earlier Figs. 1 through               
          16 in this reference, there is no indication how the artisan                
          would have modified the arrangement depicted in the embodiment              
          shown in Fig. 11, which depicts a mechanically oriented rotary              
          display unit integrated into the handle of a shopping cart.                 
          Again, these broad teachings would not have led the artisan to              
          the subject matter as a whole of independent claim 8 on                     
          appeal.                                                                     
               Finally, as to the rejection of claim 21 under 35 U.S.C.               
          § 103 in light of Malec alone, we sustain this rejection as                 
          set forth by the examiner in the answer.  As noted by the                   
          examiner at page 13 of the answer, "appellant failed to                     
          present any arguments relevant to the basis of the rejection,"              
          the details of which have been set forth at pages 10 and 11 of              
          the answer.  Page 3 of the reply brief makes reference to the               
          discussion in the principal Brief as to this rejection at page              
                                          8                                           





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