Ex parte ZIMMERMAN - Page 13




          Appeal No. 97-1932                                                          
          Application 08/028,047                                                      



          direct display device” [answer, page 8].  Appellant filed a                 
          reply brief disputing the obviousness of changing the                       
          reflective conductive layer of Shmulovich to a transparent                  
          conductive layer.  According to appellant, the state of the                 
          prior art would have suggested that the phosphor layer and                  
          conductive layer in Shmulovich be interchanged if the                       
          conductive layer were transparent rather than reflective as                 
          disclosed in Shmulovich [reply brief, pages 4-5].  The                      
          examiner did not respond to the reply brief filed by                        
          appellant.                                                                  
          As we noted above, obviousness is determined on the                         
          evidence and the relative persuasiveness of the arguments.                  
          Appellant has presented a persuasive argument as to why a                   
          transparent conductive layer in Shmulovich would not be placed              
          between the phosphor layer and the face plate.  The examiner                
          has not addressed this argument of appellant.  Since we agree               
          with appellant that a legitimate challenge to the obviousness               
          of claims 13 and 14 has been raised, and since the examiner                 
          has offered no rationale beyond the mere conclusion of                      



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