Ex parte FRANK et al. - Page 2




          Appeal No. 95-4120                                                          
          Application No. 07/943,901                                                  


               Claim 1 is representative and is reproduced below:                     
               1.  A sheet material for mounting on a substrate and                   
          displaying an article, comprising a substantially smooth,                   
          flexible film backing, a coating of a first repositionable                  
          adhesive on a first major surface of said backing for                       
          removably adhering said sheet material to said substrate, and               
          a coating of a second repositionable adhesive on a second                   
          major surface of said backing for adhering said article to                  
          said sheet material, said first repositionable adhesive                     
          coating providing a higher level of adhesion per unit area of               
          said sheet material than said second repositionable adhesive                
          coating by virtue of said first repositionable adhesive being               
          more aggressive an adhesive than said second repositionable                 
          adhesion(sic, adhesive) such that the adhesion level provided               
          by said first repositionable adhesive coating is at least                   
          about 50 gram/cm width higher than that provided by said                    
          second repositionable adhesive coating when tested according                
          to Test Method A, and the adhesion level provided by said                   
          second repositionable adhesive coating is about 30 to about 55              
          gram/cm width when tested according to Test Method A, such                  
          that when said first repositionable adhesive coating is                     
          contacted with said substrate to which said sheet material is               
          being adhered, said article which is being adhered to said                  
          second repositionable adhesive coating can be repositioned                  
          thereon and removed therefrom without removing said sheet                   
          material from said substrate.                                               
               The references of record relied upon by the examiner are:              
          Loggins                                    4,950,517          Aug.          
          21, 1990                                                                    
          Merrill, Jr. et al. (Merrill)      3,857,731          Dec.                  
          31, 1974                                                                    
               Claims 1, 9, and 16 stand rejected under 35 U.S.C.                     
          § 102(b) as anticipated by Loggins.  Claims 2 and 3 stand                   
          rejected under 35 U.S.C. § 103 as obvious over Loggins in view              

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