Ex Parte HULL et al - Page 12




          Appeal No. 2002-1865                                                        
          Application 09/452,678                                                      


          Although this is the same general reading that we have of this              
          reference, we do not see any patentable distinction as to this              
          claimed feature since it appears that this would have been an               
          obvious enhancement or incentive for the customer to be offered             
          this by an individual retailer as well as our view expressed                
          earlier in this opinion that Baker appears to teach a current               
          benefit anyway.  However, the paragraph bridging specification              
          pages 1 and 2 indicates a current benefit is available in the               
          prior art for current purchases.                                            
               The examiner's recognition at page 5 of the answer that                
          the references do not appear to teach a purchase requirement                
          comprising a subset of a plurality of items as set forth in                 
          dependent claims 4 and 31 overly limits the art.  This aspect of            
          the present claims appears to be known in the art in accordance             
          with the discussion we outlined earlier in this opinion as                  
          admitted by appellants in the paragraph bridging pages 1 and 2 of           
          the specification as filed.  The discussions in Baker as well               
          appear to indicate that there is a tiered system in which more              
          benefits are provided to customers the more the total cost of               
          purchases have been increased by the consumer.  We do not                   
          construe the database arrangement in Figure 1 of Baker                      
          (customers, enabling organizations and benefit correlation data)            

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