Ex Parte RIEDL - Page 6




          Appeal No. 2003-0043                                                         
          Application 29/065,720                                                       


          cassette box display holder of Smyth, as has been urged by the               
          examiner to have been obvious, and modified the proportions of               
          the Gillette package following the teachings of the APA, it is               
          our view that such designer would not come up with the paperboard            
          container design presently before us on appeal.  As was noted                
          above, in appellant’s paperboard container design the trapezoidal            
          shaped projecting portion of the rear panel has side edges that              
          are inclined slightly inwardly beginning at the level of the top             
          panel of the enclosure portion and extending to the top edge of              
          the rear panel, with the rear panel having a central straight top            
          edge that has a substantial length, i.e., a length of at least               
          about 80% of the width of the rear panel.  By contrast, the                  
          projecting portion of the cassette box display holder in Smyth               
          that extends above a cassette box which would be carried in the              
          window of the holder is of an entirely different configuration               
          and provides a distinctly different aesthetic appearance.                    
          The projecting portion of the holder seen in Smyth has side                  
          edges that are straight/vertical in the area immediately above               
          the cassette box and then steeply angled from those straight                 
          portions to the top edge of the projecting portion.  The top edge            
          itself includes a central straight portion that is relatively                
          short, i.e., on the order of one third the width of the rear                 
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