Ex Parte THAXTON et al - Page 7




         Appeal No. 2002-0124                                                       
         Application No. 09/192,842                                                 


              Without any basis for doing so, the examiner finds that               
         merely because Day discloses a means for generating a customized           
         customer offer list, it would have been obvious to extend this             
         teaching to the generation of any type of report, including,               
         conveniently, a “products-of-interest” report and a “coupons-to-           
         expire” report, as claimed by appellants.  Such impermissible              
         hindsight gleaned from appellants’ own disclosure cannot form a            
         proper basis for a legal conclusion of obviousness within the              
         meaning of 35 U.S.C. § 103.                                                
              Accordingly, we will not sustain the rejection of claims 4,           
         6 and 15-17 under 35 U.S.C. § 103.                                         
              The examiner’s decision is reversed.                                  
                                      REVERSED                                      


                        JAMES D. THOMAS               )                             
                        Administrative Patent Judge   )                             
                                                      )                             
                                                      )                             
                                                      )                             
                                                      )                             
                        ERROL A. KRASS                ) BOARD OF PATENT             
                        Administrative Patent Judge   )   APPEALS AND               
                                                      )  INTERFERENCES              
                                                      )                             
                                                      )                             
                                                      )                             
                        LEE E. BARRETT                )                             
                        Administrative Patent Judge   )                             
         EAK:clm                                                                    

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