Ex Parte ZIMMERMAN et al - Page 4




          Appeal No. 2002-0574                                                        
          Application No. 09/144,949                                                  


          the invention it was well known to those of ordinary skill in the           
          art to provide a display that displays only unit price                      
          information (for example: price displays in a produce section               
          showing price/pound of a particular produce such as apples,                 
          onions, strawberries, etc.) since a total price is unknown, as              
          different customers will select different amounts (weight) of the           
          item.”  The examiner is of the opinion (answer, page 6) that “it            
          would have been obvious to one of ordinary skill in the art at              
          the time of the invention to modify the system and method, as               
          taught by Sundelin as modified by O’Connor, to display only unit            
          price information, and to clear a total price portion of the                
          display, in order to display the correct price of a unit of a               
          random weight item, as the total weight of the item selected by a           
          particular customer is unknown.”                                            
               Appellants argue (brief, page 10) that:                                
                    The cited references . . . fail to provide a                      
               motivation for combining identification of random                      
               weight items as taught by O’Connor with the electronic                 
               price label system of Sundelin.  Also, the cited                       
               references fail to provide a motivation for adding the                 
               step of sending a message to display only unit price                   
               information to EPLs following identification of random                 
               weight items.                                                          
               Appellants’ arguments to the contrary notwithstanding, we              
          agree with the examiner’s statement (answer, page 10) that:                 

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