Ex Parte MARKETING DISPLAYS, INC. - Page 4




          Appeal No. 2003-0269                                                        
          Application No. 09/313,547                                                  

               chemically interactive material) and the aligning layer                
               (applicant’s orientation layer).  Therefore, it would                  
               have been obvious to one of ordinary skill in the art                  
               at the time of the invention to insert a barrier layer                 
               of relatively non reactive material in between the                     
               electrode and the orientation layer in order to prevent                
               short circuit between the electrodes.                                  
               We refer to the brief and reply brief and to the answer for            
          a complete exposition of the opposing viewpoints expressed by the           
          appellants and by the examiner concerning the above noted                   
          rejection.                                                                  
                                       OPINION                                        
               For the reasons which follow, this rejection cannot be                 
          sustained.                                                                  
               In order to establish a prima facie case of obviousness                
          within the meaning of 35 U.S.C. 103(a), the applied prior art               
          must provide a suggestion for the modification proposed by the              
          examiner and a reasonable expectation that the proposed                     
          modification would be successful.  In re O’Farrell, 853 F.2d 894,           
          903-04, 7 USPQ2d 1673, 1680-81 (Fed. Cir. 1988).                            
               Here, the prior art applied by the examiner provides neither           
          the requisite suggestion nor reasonable expectation of success.             
          This is because no evidence exists that the overcoat or barrier             
          layer teaching of Tsai would have been considered by an artisan             
          to be relevant to a problem or any other such characteristic                

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