Ex Parte PONTE - Page 1




               The opinion in support of the decision being entered                   
               today was not written for publication and is not                       
               binding precedent of the Board.                                        
                                                       Paper No. 26                   

                      UNITED STATES PATENT AND TRADEMARK OFFICE                       
                                  ________________                                    
                         BEFORE THE BOARD OF PATENT APPEALS                           
                                  AND INTERFERENCES                                   
                                  ________________                                    
                                 Ex parte JAY PONTE                                   
                                  ________________                                    
                                Appeal No. 2002-2321                                  
                               Application 09/283,268                                 
                                  ________________                                    
                                      ON BRIEF                                        
                                  ________________                                    
          Before KRASS, JERRY SMITH and BLANKENSHIP, Administrative Patent            
          Judges.                                                                     
          JERRY SMITH, Administrative Patent Judge.                                   


                                 DECISION ON APPEAL                                   
               This is a decision on the appeal under 35 U.S.C. § 134 from            
          the examiner’s rejection of claims 1-8, 10-18, 20, and 21.                  
          Claims 9 and 19 have been indicated to contain allowable subject            
          matter.                                                                     
               The disclosed invention pertains to a method and system for            
          targeting banner advertisements used in electronic commerce.  The           
          invention utilizes a computer system that improves relevancy                

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