Appeal No. 2004-1959
Application No. 09/465,465
transmitted to a consolidating device, the customer information
is reconfigured into a customer document output database, and
customer buying preferences are determined based on the
reconfigured stored customer information. Variable format
customer documents which include targeted marketing information
are subsequently created based on the determined customer buying
preferences from the customer document output database.
Representative claim 1 is reproduced as follows:
1. A system for delivering targeted marketing information
to a customer in a variable data customer document, comprising:
storing customer information on a mainframe computer,
said customer information being updateable from multiple sources;
transmitting said customer information to a consolidating
device;
parsing the customer information data;
reconfiguring and storing the customer information data
into a customer output database;
mining and determining at least one customer preference
using the reconfigured and stored customer output database; and
creating a statement including a variable data customer
document based on the at least one customer preference mined and
determined from the customer output database,
2
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