Ex Parte GIULIANI et al - Page 3




          Appeal No. 2002-2256                                                        
          Application 09/286,304                                                      

               The examiner stated (EA7):                                             
               Deaton also teaches referring to a purchase history file in            
               providing/generating coupons when a purchase[] transaction             
               is initiated.  A purchase transaction involves the                     
               purchasing of many items.  The purchase of an item involves            
               considering a first item and the price of that first item.             
               All other items being purchased at that instant are                    
               considered as second items.  Some of these second items may            
               also be viewed as competitive items.                                   
               Although we are not persuaded by the examiner's reasoning              
          about the second items being competitive items, we interpret the            
          examiner's statement to mean that an incentive based on a                   
          purchase transaction involving two or more items meets the                  
          independent claims and agree with this reasoning.  As stated in             
          our decision (D9):                                                          
               The independent claims are extremely broad and do not recite           
               any relationship between the first and second items, e.g.,             
               that they are competitive items as in claim 16, or between             
               the price of the first and second items, e.g., based upon a            
               difference in price between the first and second items as in           
               claim 15.  That is, the second item can be completely                  
               unrelated to the first item.  It is sufficient that some               
               other item than the first item is used to meet the dollar              
               amount limit.                                                          
          Importantly, claim 10 does not recite that the "purchase of a               
          first item" is the purchase of a particular item, such as a                 
          competitive product.  The "purchase of a first item" is broad               
          enough to read on the purchase of any item.  In our original                
          decision, we made the mistake of reading in a requirement, not              
          expressly called for by the claims, that the item had to be some            
          preselected item, which caused us to combine two incentive                  
          systems.  We realize now that this is unnecessary.  In the                  
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