Ex Parte Barnett et al - Page 9



          Appeal No. 2005-2439                                                         
          Application No. 09/754,378                                                   

          685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472,              
          223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d             
          1048, 1052, 189 USPQ 143, 147 (CCPA 1976).  Only those arguments             
          actually made by appellants have been considered in this                     
          decision.  Arguments which appellants could have made but chose              
          not to make in the briefs have not been considered and are deemed            
          to be waived [see 37 CFR § 41.37(c)(1)(vii)(2004)].                          
               With respect to independent claims 76 and 112, the                      
          examiner’s rejection essentially finds that Von Kohorn teaches               
          every feature of these claims except that Von Kohorn does not                
          explicitly disclose that the communication channel is the                    
          Internet.  The examiner cites Saigh as teaching use of the                   
          Internet to transmit coupons to a user.  The examiner finds that             
          it would have been obvious to the artisan to use the Internet as             
          taught by Saigh to transmit coupons in Von Kohorn [answer, pages             
          4-7].                                                                        
               Appellants make the following arguments: 1) that the applied            
          prior art is non-analogous art; 2) that there is no motivation to            
          modify the teachings of Von Kohorn with the teachings of Saigh;              
          and 3) the collective teachings of Von Kohorn and Saigh fail to              
          teach all of the claim elements.  With respect to the first                  

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