Ex Parte Giacchetti et al - Page 9



          Appeal No. 2006-1544                                                        
          Application 10/024,621                                                      

          More particularly, while being a pre-teen, a teenager or a senior           
          citizen is without doubt a “life stage” involving certain                   
          psychological aspects, they nonetheless also each represent a               
          “birth-related classification.” Moreover, appellants’ own                   
          specification appears to support such a broad interpretation of the         
          “birth-related classification” terminology. Note particularly, page         
          13 of the specification, wherein it is indicated that “birth-related        
          classifications may include astrological horoscope signs, Karma,            
          Numerology... [and] other classifications based on birth day, birth         
          month, birth year, [etc].” In addition, in the same vein as Maloney,        
          appellants’ specification also indicates that such birth-related            
          classifications “could be based more on emotional, social, and              
          psychological factors than on hard science” (page 13, lines 10-11).         
          In the final analysis, and contrary to appellants’ arguments,               
          it is our determination that Maloney does provide guidance relating         
          to beauty advice in the form of recommended beauty products based on        
          or as “a function of at least some of the profile information and           
          [a]... birth-related classification” i.e., the life stage                   
          classification disclosed in Maloney.                                        
          Since we have found appellants’ argument concerning the                     
          rejection of claims 1, 4 through 6, 9 through 15, 17 through 20, 24         
          through 27, 29 through 36, 43 through 47, 51 through 53, 56, 59             
          through 62 and 64 through 67 under 35 U.S.C. § 102(e) as being              

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