Ex Parte Yanase et al - Page 22



            Appeal 2007-0025                                                     Page 22                     
            Application 09/792,151                                                                           

            rejection, and claim 11 will stand or fall with claim 3.  37 C.F.R. § 41.37(c)(1)(vii)           
            (2006). Claim 3 reads as follows:                                                                
                   3. The method of providing advertising information according to Claim 2                   
                   comprising:                                                                               
                         confirming that the advertising information recorded on said external               
                   medium is for advertising for a product or service that is handled at this                
                   store; and                                                                                
                         reflecting a bonus in the settlement of the account for said product or             
                   service.                                                                                  
                   A. Issue                                                                                  
                   The issue is whether Appellants have shown error in the rejection of claim 3              
            on the ground that Dedrick, Angles, and Freeman do not disclose all the claimed                  
            limitations.                                                                                     

                   B. Findings of Fact                                                                       
                   We incorporate herein the facts set forth in the Finding of Facts section for             
            the rejection of claims 2, 7-9, 15, and 16 above and add the following facts, all of             
            which the record supports by a preponderance of the evidence.                                    
            1.     The Examiner found “Dedrick further discloses sales (col 1, lines 28-42; col              
            1, lines 53-59) the user making purchases (col 10, lines 1-5) and tracking all user              
            activity (col 17, lines 15-30), and tracking advertising activity (col 9, lines 27-47).”         
            (Answer 11).                                                                                     
            2.     The Examiner found that “Dedrick does not explicitly disclose:                            
            confirming the advertising information recorded on said external medium is                       
            advertising for a product that is handled at this store, and reflecting this in the              





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