Ex Parte Lee - Page 2

                Appeal 2007-0367                                                                               
                Application 09/782,149                                                                         

                      Appellant's invention relates to a method and system for evaluating                      
                and ranking a number of records.  Claim 1 is illustrative of the claimed                       
                invention and reads as follows:                                                                
                1. A computer implemented method of evaluating a plurality of records,                         
                each record having at least a first attribute and a second attribute, each of the              
                first attribute and the second attribute having an associated attribute value,                 
                the method comprising:                                                                         
                      a)  first assigning a discretized attribute score for each of the attribute              
                values;                                                                                        
                      b)  first sorting the plurality of records in to an order based on the                   
                assigned discretized attribute scores associated with the first attribute;                     
                      c)  second sorting the plurality of records in to an order based on the                  
                assigned discretized attribute scores associated with the second attribute;                    
                      d) third sorting the plurality of records in to an order based on the                    
                attribute values associated with at least the first attribute and the second                   
                attribute, until records, which have different attribute values associated with                
                at least the first attribute or the second attribute, have been sorted to different            
                ranks; and                                                                                     
                      e)  second assigning an evaluation score to each record which has                        
                been sorted.                                                                                   
                      The prior art references of record relied upon by the Examiner in                        
                rejecting the appealed claims are:                                                             
                Powers US 6,604,084 B1  Aug. 05, 2003                                                          
                                                                 (filed July 01, 1998)                         
                Arthur Middleton Hughes, "Quick Profits with RFM Analysis," archived                           
                February 8, 1999 at www.dbmarketing.com/articles/rfmtools.html. (Hughes)                       
                "RFM for Windows," Database Marketing Institute, archived February 3,                          
                1999 at www.dbmarketing.com/ams.html. (RFM for Windows)                                        

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