Ex Parte Edd et al - Page 9


               Appeal 2007-0990                                                                       
               Application 09/871,920                                                                 
               rejection of these claims as being unpatentable over Ivanov in view of                 
               Klibaner for the same reasons discussed supra with respect to claim 1.                 

                                  Independent claims 32, 50, and 59                                   
                     We consider next the Examiner’s rejection of independent claims 32,              
               50, and 59 as being unpatentable over Ivanov in view of Klibaner.                      
                     We note that Appellants rely on the same arguments previously                    
               presented for claim 1, and present an additional argument that each of                 
               independent claims 32, 50, and 59 recite a program for promoting the                   
               content item as a result of the content management process and updating the            
               content management record (Br. 9-10).  However, we find the systems                    
               disclosed by both Ivanov and Klibaner are computer systems.  We further                
               find the argued promotion/updating steps are automatically performed by                
               Ivanov’s workflow manager program (col. 7, ll. 11-18; see also col. 15, ll.            
               34-38) that resides on “server computer 24” (col. 7, ll. 44-45).  Therefore,           
               we conclude the Examiner has met the burden of presenting a prima facie                
               case of obviousness for independent claims 32, 50, and 59.  Accordingly, we            
               will sustain the Examiner’s rejection of independent claims 32, 50, and 59 as          
               being unpatentable over Ivanov in view of Klibaner.                                    

                                    Dependent claims 33-38 and 40                                     
                     Appellants have not presented any substantive arguments directed                 
               separately to the patentability of dependent claims 33-38 and 40.  In the              
               absence of a separate argument with respect to the dependent claims, those             
               claims stand or fall with the representative independent claim.  See In re             


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