Ex Parte Sibley - Page 9

                Appeal 2007-1094                                                                              
                Application 09/844,976                                                                        

                1326 (Fed. Cir. 2005) (en banc) (internal citations omitted).  The "ordinary                  
                and customary meaning of a claim term is the meaning that the term would                      
                have to a person of ordinary skill in the art in question at the time of the                  
                invention, i.e., as of the effective filing date of the patent application."  Id. at          
                1313, 75 USPQ2d at 1326.                                                                      

                                                ANALYSIS                                                      
                      Appellant contends that Examiner erred in rejecting claims 1-12 under                   
                35 U.S.C. 103(a).  Reviewing the findings of facts cited above, we do not                     
                agree.  In particular, we find that the Examiner made a prima facie showing                   
                of obviousness with respect to claims 1-12 and Appellant failed to meet the                   
                burden of overcoming that prima facie showing.                                                
                      We find that a skilled artisan would have used the VBI broadcast                        
                signal teachings of Kim to aid in increasing the efficiency of the program                    
                delivery system of Hendricks.                                                                 
                      Regarding claim 1, we note that the plain language of claim 1 does not                  
                require the "electronic content" received by the terrestrial over-the-air                     
                broadcast center and also received by the user appliance to be the same as                    
                the "digital over-the-air electronic content" generated during a vertical                     
                blanking interval of an analog broadcast signal by the terrestrial over-the-air               
                broadcast center.  Claim 1 does not link or otherwise show a relationship                     
                between the "electronic content" limitation and the "digital over-the-air                     
                electronic content" limitation.  Neither does the plain language of claim 1                   
                require the "electronic content" received by the user appliance to be received                
                from the terrestrial over-the-air broadcast center.  Further, Appellant has                   


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