Ex Parte Benderev - Page 2


                Appeal 2007-2416                                                                                
                Application 10/152,230                                                                          

                             1.  In an arrangement comprising at least one                                      
                       computer network, said network connecting at least one                                   
                       personal computer to at least one information-provider                                   
                       computer, said personal computer being associated with at least                          
                       one client, a method for selectively disseminating advertising                           
                       materials from said information-provider to said personal                                
                       computer, the method comprising:                                                         
                             a) establishing a communication link between said at                               
                       least one personal computer to at least one information-provider                         
                       computer over said network;                                                              
                             b) providing said at least one personal computer access to                         
                       content stored within a database operatively coupled to said at                          
                       least one information-provider computer;                                                 
                             c) placing an obligation on the client to submit criteria                          
                       indicative of said client;                                                               
                             d) charging a third party a fee;                                                   
                             e) retrieving and generating advertising materials in                              
                       response to said criteria; and                                                           
                             f) displaying said advertising materials across said                               
                       network to said personal computer, wherein said advertising                              
                       materials are displayed within a hierarchy of advertisements in                          
                       response to an amount of said fee.                                                       

                                             THE REFERENCE                                                      
                Wireless Advisor website pages up to March 3, 2000, archived by the                             
                Wayback Machine and having the following URLs:                                                  
                http://web.archive.org/web/20000303022641/http://wirelessadvisor.com/                           
                (2 pages)                                                                                       


                                                       2                                                        

Page:  Previous  1  2  3  4  5  6  Next

Last modified: September 9, 2013