Ex Parte Eder - Page 8

            Appeal 2007-2745                                                                                  
            Application 09/761,671                                                                            

        1           13. Bielinski provides an example of a mix for VRM analysis including                     
        2              materials, human resources, technology and capital, and other costs of                 
        3              goods sold as value drivers (Bielinski, 2:Bottom five full ¶’s).                       
        4           14. VBM essentially utilizes SVA principles but advances the basic                        
        5              techniques by incorporating historical data, operations-linked value                   
        6              drivers, and concurrent changes in multiple value-drivers (Bielinski,                  
        7              3:Third full ¶).                                                                       
        8           15. Bielinski shows the sensitivity of the baseline cash flow to changes in               
        9              key factors. Showing how results might have turned out differently if                  
       10              operating or strategic changes been effected in the recent past suggests               
       11              improvements that can be made in the future (Bielinski, 3:Sixth full ¶).               
       12           16. Sensitivity analysis can show how changes in key cost and operating                   
       13              components can impact cash flow. One striking conclusion is that the                   
       14              areas where the big dollars are do not always offer the greatest                       
       15              opportunities to improve cash flow and value (Bielinski, 3:Seventh and                 
       16              eighth full ¶).                                                                        
       17           17. Bielinski describes how SVA can tie strategic changes directly to                     
       18              manufacturing by future initiatives to control costs, eliminating                      
       19              overspecification and establishing better value chain management                       
       20              (Bielinski, 3:Bottom ¶).                                                               
       21           18. And if both the acquirer and target utilize VBM in constructing a                     
       22              projection, the two sides might come close to reaching a consensus on                  
       23              what constitutes a "realistic" projection of future performance (Bielinski,            
       24              4:Bottom ¶).                                                                           


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