Ex Parte Ferris - Page 11

                 Appeal 2007-2848                                                                                      
                 Application 10/765,106                                                                                
                 disregard claim limitations comprised of printed matter.”  In re Lowry, 32                            
                 F.3d 1579, 1582, 32 USPQ2d 1031, 1034 (Fed. Cir. 1994) (citations                                     
                 omitted).  In determining whether the printed matter imparts patentability to                         
                 a claimed invention, however, “the critical question is whether there exists                          
                 any new and unobvious functional relationship between the printed matter                              
                 and the substrate.”  In re Gulack, 703 F.2d 1381, 1386, 217 USPQ 401, 404                             
                 (Fed. Cir. 1983).                                                                                     
                        Essentially, Appellant's alignment indicia at the butt end of the golf                         
                 club is printed matter that has a functional relationship with the golf club, as                      
                 it acts as a method to sight the ball to the target.   However, we conclude the                       
                 Examiner has provided sufficient evidence in the prior art to support a prima                         
                 facie case of obviousness of a putter, as claimed, having alignment indicia                           
                 on the butt end of a golf club.                                                                       
                        Appellant contends that "all of these rejections are improper as                               
                 Radakovich, when combined with Takeuchi, fails to meet all of the claimed                             
                 limitations."  (Br 8.)  Appellant also argues that "[i]n addition to not                              
                 disclosing the claimed invention, Radakovich and Takeuchi are focused                                 
                 upon different concepts relating to golf clubs, and in the Appellant's opinion                        
                 are, therefore, not obvious to combine." (Id.)   Appellant argues the                                 
                 alignment system of Radakovich is for sighting a club relative to a target and                        
                 not for aligning a club relative to the ball.  (Br. 9.)                                               
                        We, therefore, focus our discussion primarily on whether Radakovich                            
                 and Takeuchi teach the claimed aligning and sighting features of a putter                             
                 type golf club.  Appellant argues "Radakovich at best teaches a sighting                              
                 device with meeting lines 92 and 94 (Fig. 4), but they do not intersect to                            
                 form four angles as claimed."  (Br. 9.)  Appellant further contends that                              

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