Guy Schoenecker, Inc., Business Incentives, Inc., and Carousel By Guy, Inc. - Page 32

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            ECS reports included all cash compensation paid to the CEO's.  If                              
            some fringe benefits or contributions to a retirement plan were                                
            cash payments, this amount was included.  Mr. Schoenecker had                                  
            some fringe benefits.  BI had a section 401(k) plan in which Mr.                               
            Schoenecker was entitled to participate, and Mr. Schoenecker had                               
            his life insurance premiums paid for him by BI, and a portion of                               
            his medical insurance premiums, just as other BI employees.                                    
                 However, we do agree with petitioner that while the                                       
            categories of business services and wholesale trade might include                              
            the type of business engaged in by petitioner, they are far too                                
            broad to be representative of petitioner's business.                                           
                 While Mr. Brennan did not know the exact amount of the salary                             
            of the CEO of petitioner's main competitor, Maritz, he did have                                
            information from the company that it was less than the maximum                                 
            range of companies its size in the ECS survey.  Maritz was a much                              
            larger company than BI.                                                                        
                 As petitioner points out, there is no way of knowing from the                             
            record the reason the CEO of Maritz had the salary he had without                              
            knowing more facts about how the salary was determined than this                               
            record shows.  However, that is true of any determination based                                
            on statistics.  The burden here is on petitioner to show error in                              
            respondent's determination.  Petitioner has produced little                                    
            evidence to show what a reasonable salary would be for Mr.                                     
            Schoenecker in the years here in issue.                                                        





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