Bausch & Lomb Incorporated and Consolidated Subsidiaries - Page 10

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          Since 1937, B&L has marketed its sunglasses principally under the           
          name "Ray-Ban".                                                             
               Ray-Ban sunglasses are premium quality sunglasses that are             
          priced two-to-ten times higher than regular sunglasses.  Ray-Ban            
          sunglasses contain optical-quality, glass lenses that are impact            
          resistant and designed to protect the wearer from harmful ultra-            
          violet rays without distorting his or her natural vision.                   
               B&L produced, inter alia, the following styles of sun-                 
          glasses, all of which bore the logo Ray-Ban:  (1) Sunglasses with           
          metal temples and fronts and glass lenses that B&L and we refer             
          to as metals or metal sunglasses,12 (2) sunglasses with metal               
          temples and fronts covered in whole or in part with leather and             
          glass lenses that B&L and we refer to as leathers, (3) sunglasses           
          with plastic temples and fronts and glass lenses that B&L and we            
          refer to as plastics or plastic sunglasses,13 and (4) sunglasses            
          with nylon temples and fronts14 and glass lenses that B&L and we            
          refer to as Cats.  B&L also produced sunglasses with metal                  
          temples and fronts and a one-piece plastic shield as a lens that            
          B&L and we refer to as Wings.                                               
               B&L used stock keeping units (SKUs) to keep track of the               


          12  Metals included styles of sunglasses known as large metals,             
          large metals II, Outdoormans, and Caravans.                                 
          13  Plastics included a style of sunglasses known as Wayfarers.             
          14  B&L purchased the nylon temples and nylon fronts from an                
          unrelated vendor.                                                           




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Last modified: May 25, 2011