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suggestions regarding marketing actions that they wanted Bellows
to take. In 1985, Bellows set up an in-house advertising agency
at MTNV.
Bellows monitored MTNV's competition in the central Florida
area. The companies that MTNV considered as competition included
"King Henry's Feast", which was operating during the mid-1980's.
King Henry's Feast was a medieval dinner show that seated 600 to
700 customers. The customers were served a meal and watched a
show that included sword fights with armor and acrobats. For a
period of time, King Henry's Feast featured jousting, although it
was not part of the dinner show.
Leandro Galindo (Galindo) met A. Gelabert while A. Gelabert
was working on the Florida castle. A. Gelabert sent Galindo to a
horse training school in Florida for about 6 months so that
Galindo could become a knight. A. Gelabert also asked Galindo to
set up a photography department. Galindo researched equipment
and presented the information to A. Gelabert. A. Gelabert chose
a photography equipment company that provided a 2-week training
session with the purchase of equipment. To the best of Galindo’s
knowledge, no one at MTNV knew anything about photography
equipment. Galindo set up the lab and hired and managed the six
employees who worked in the photography department.
The general concept of taking pictures at the castle was not
new. Photographs were taken and distributed to customers at
Son Termens in Spain. The methods used to take the pictures and
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