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In 1985, the minimum retail store price for one-sheets was
$5 to $15. At mid-1980's conventions,2 one-sheets could be
obtained in varying conditions for as little as $1 to $2. In
bulk, one-sheets might have sold for as little as 10 cents each.
At 1985 auctions, prices for one-sheets of highly collectible
titles such as “Stagecoach”, a title not in the collection, often
ran as high as $2,000 or more. One-sheets for “Casablanca” were
so rare and highly sought after as to have been virtually
unobtainable at any price since the late 1960's.
In the pretelevision era, popular films were sometimes re-
released in theaters, often with a different advertising campaign
that included newly designed one-sheets. However, the one-sheet
for a re-release was worth much less than a first release one-
sheet for the same film. For example, in 1985, a 1944 re-release
one-sheet for “Stagecoach” had a retail value of $200 to $250
compared to $2,000 for a one-sheet from the original 1939
release.
(2) Three-sheet (41 by 81 inches)--a larger poster similar
in artistic composition to one-sheets, usually printed in two to
three sections and folded at the time of printing. Far fewer
three-sheets than one-sheets were produced for a given title. In
2 Movie memorabilia conventions, described infra p. 11, were
large markets sponsored several times a year in different
locations around the country that functioned on both the retail
and wholesale level, drawing collectors and movie memorabilia
dealers.
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Last modified: May 25, 2011