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activities. PB&T agreed to submit to petitioner for advance
approval each endorsement and related marketing material.
The 1987 agreement did not require petitioner to keep copies
of credit card applications or provide them to alumni.
3. License To Use Intangible Property
The 1987 agreement gave PB&T the exclusive right to use
petitioner's name on the affinity credit cards and in related
marketing materials.
MSU gave PB&T permission to use MSU's registered trademark,
the "walking bulldog", on the affinity credit cards and related
marketing material. MSU did not charge petitioner or PB&T for
PB&T's use of the MSU trademark because MSU wanted petitioner to
receive all of the payments from PB&T for the affinity credit
card program. Petitioner agreed to use its best efforts to keep
MSU's permission to use the trademark.
4. Membership Lists and Updates
PB&T agreed that all membership lists petitioner provided
were to remain petitioner's property and confidential. PB&T
agreed to use petitioner's mailing lists only for the affinity
credit card unless PB&T had petitioner's written consent to use
them for other purposes. PB&T agreed to give address changes it
received from cardholders to petitioner monthly at no charge.
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Last modified: May 25, 2011