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international flights. Mrs. Brockenbrough does not like to ride
horses.
Petitioners advertised their horse business on the radio and
in magazines such as Horse Lovers, Stable Mates, and The Quarter
Horse Association.
2. The Rodeos
Mr. Brockenbrough wanted to publicize his horses and
generate revenue for Blue Horse Farms to offset losses he
expected initially. Conducting rodeos can complement breeding
quarter horses. Quarter horses are used extensively in rodeos
for calf roping, steer wrestling, team pinning, team roping, and
barrel racing.
Before deciding to hold rodeos at Blue Horse Farms, Mr.
Brockenbrough discussed the rodeo business and how to produce a
rodeo at his farm with members of a southeastern regional rodeo
association, bankers, and accountants. He attended many rodeos,
but he did not review financial data of those rodeos.
Petitioners held a total of three rodeos in 1991 and 1992.
Petitioners used the advertising and programs for the rodeos to
advertise their horse operations.
Petitioners contracted with Charley Lowrey of 4 L Rodeo
Productions (4 L), Summerville, Georgia, to produce their first
rodeo, which was held on October 5 and 6, 1991. Petitioners
provided all the advertising, advertising books, bleachers,
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