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Pathmark, Shop Rite, Foodtown, and Acme in New York, New Jersey,
Connecticut, and Pennsylvania (the supermarkets) and to smaller
grocery stores. However, neither Arnold nor MIC ever entered
into a written distribution agreement with H�agen-Dazs or
Mr. Mattus.
Arnold was so successful that in the late 1970's or early
1980's Mr. Mattus invited Arnold to become his partner in a
planned expansion of H�agen-Dazs’ supermarket sales to the West
Coast. Arnold declined the offer and continued to use MIC as his
corporate vehicle to distribute H�agen-Dazs products in New
Jersey and adjacent areas.
Martin did not support or participate in Arnold’s efforts to
expand ice cream distribution to the supermarkets. Martin
disliked the social activities necessary to developing and
sustaining personal relationships with supermarket owners and
managers--activities that Arnold thrived on. Martin preferred to
manage day-to-day operations at the MIC warehouse, arriving at
work as early as 3 to 4 a.m. to supervise the loading of MIC’s
delivery trucks for delivery to the supermarkets and the small
stores.2 Martin employed route salesmen to expand and maintain
wholesale distribution of ice cream, primarily H�agen-Dazs, to
small independent grocery stores and food service accounts in New
2 H�agen-Dazs delivered its products to the MIC warehouse,
where they were transferred to MIC trucks for delivery to both
the supermarkets and the small grocery stores and food service
accounts.
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Last modified: May 25, 2011