- 21 -
in an attempt to make the business more profitable. Despite the
fact that petitioner's efforts in this regard have met with
limited success, they highlight petitioner's profit motive in
connection with BRVC.
The second factor is the expertise of petitioner and her
advisers, if any. Prior to forming and operating BRVC,
petitioner had many years of education and experience in playing
and coaching volleyball at varying levels of difficulty. Also,
petitioner had previous experience with sports camps, clinics,
and tournament play. Petitioner's experience in this field, no
doubt, led to the relatively high gross income generated by BRVC
in the mid- to late-1980's. Also, petitioner's vast experience
in the world of volleyball assisted her in developing and
marketing the Ruth Nelson Sideout in conjunction with Aspri.
When BRVC began experiencing a decrease in revenues,
petitioner sought the advice of a business consultant and
attended various seminars in an attempt to make BRVC more
profitable. Finally, prior to shifting BRVC activities into the
marketing and sales of prepaid phone cards, petitioner spent a
year working in this field for Intellicall, learning the nuances
of this relatively new industry. Petitioner's background and
experience in volleyball and sports marketing, as well as her
attempts to attain knowledge and advice in areas she lacked,
Page: Previous 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 NextLast modified: May 25, 2011