Michael W. Keller - Page 4

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          1994, respectively.  He had never been a partner in a                       
          partnership.                                                                
               Petitioner’s only experience in farming came in the late               
          1970s, when he spent a couple of weeks milking cows.  Petitioner            
          has never purchased livestock.  Petitioner is not an expert in              
          cattle or embryo valuation and has no knowledge of the success              
          rate of embryo transplants in cattle.                                       
               Petitioner first heard about the Hoyt organization in 1985             
          from several coworkers.  At that time, petitioner understood that           
          Hoyt was in the business of breeding cattle, that the business              
          was profit motivated, and that investment in a Hoyt partnership             
          would minimize a partner’s tax liability.  Petitioner did not               
          invest in 1985, taking a “wait-and-see attitude” because the                
          investment “just [sounded] too good to be true.”                            
               In 1994, petitioner talked to current and former coworkers,            
          including Joe Trodglen (Trodglen), about Hoyt and the tax                   
          benefits of investing in a Hoyt partnership.  In December 1994,             
          petitioner told Trodglen that he wanted to invest in the Hoyt               
          organization.  Trodglen provided petitioner with Hoyt promotional           
          materials, including a pamphlet entitled “Registered Livestock              
          Purchase Guide” (the purchase guide).  The purchase guide                   
          provides an outline of Hoyt’s partnerships and “investment                  
          opportunities.”  Many sections are devoted to tax considerations,           
          including tax benefits and tax risks.  The purchase guide states:           






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