Code of Virginia - Title 59.1 Trade And Commerce - Chapter 17.7 Comparison Price Advertising Act

• 59.1-207.40 Definitions
  In addition to the definitions listed in § 59.1-198, as used in this chapter, the following terms shall have the following meanings: "Former price" or ...
• 59.1-207.41 Advertising former price of goods or services
  No supplier shall in any manner knowingly advertise a former price of any goods or services unless: 1. Such former price is the price at ...
• 59.1-207.42 Advertising comparison price of goods or services
  No supplier shall in any manner knowingly advertise a comparison price which is based on another supplier's price unless: 1. The supplier can substantiate that ...
• 59.1-207.43 Use of certain terms in advertising former or comparison prices
  A. No supplier shall advertise a former or comparison price in terms of "market value," "valued at" or words of similar import unless such price ...
• 59.1-207.44 Enforcement; penalties
  Any violation of this chapter shall constitute a prohibited practice under the provisions of § 59.1-200 and shall be subject to the enforcement provisions of ...

Last modified: April 3, 2009