Ex parte REYNOLDS - Page 2
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Appeal No. 1998-0234
Application No. 08,406,752
As seen best in Figure 1 of the application, appellant's
invention relates to a deflectable, illuminated advertising
display assembly for placement so as to extend from a mounting
site, comprising a shelf location, generally perpendicularly
into a shopping aisle when in its neutral position. The
invention also addresses a method of advertising products
(i.e., point-of-purchase advertising) utilizing a deflectable,
illuminated sign-carrying display assembly like that generally
described above. Independent claims 1, 28, 29, 30, 38, 42, 43,
44, 49, 54 and 56 are representative of the subject matter on
appeal and a copy of those claims may be found in the Appendix
to appellant's brief (Paper No. 19).
The prior art references of record relied upon by the
examiner in rejecting the appealed claims are:
Slavsky 3,041,760 Jul. 3, 1962
Boggess et al. 4,805,331 Feb. 21,
1989
(Boggess)
Kornelson 4,924,363 May 8,
1990
Potter DE 497,867 Apr. 24, 1930
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