Ex parte RECKTENWALD et al. - Page 12




          Appeal No. 1999-1780                                                         
          Application No. 08/651,630                                                   


               Claim 48 depends from claim 47 which in turn depends from               
          claim 46.  Claim 47 requires that the “identifying means” of                 
          claim 46 constitutes means “for identifying the item [to be                  
          dropped of] from a database.”   Claim 48 further requires that               
               the database [of claim 47] contains identifications of                  
               items linked to customers with respect to past                          
               transactions, and wherein the item identified by the                    
               item identifying means is from the database.                            
               In rejecting claim 48 as being unpatentable over Lohrey in              
          view of Rivalto, the examiner found (answer, page 4) that Lohrey             
          shows all the features of appellants’ claimed invention except               
          the database of customer histories.  The examiner also                       
          implicitly found that Rivalto discloses a database of customers’             
          past purchasing history and the use thereof to improve strategic             
          product promotional plans.  Based on these teachings, the                    
          examiner determined that it would have been obvious to provide               
          the device of Lohrey with means to store customer histories for              
          advertising and promotional purposes.                                        
               Our difficulty with this rejection is that it does not take             
          into account that the cumulative effect of claims 46-48 is that              
          “the item identified” by the item identifying means of claim 48              
          that is from the database of past customer transactions and                  

                                          12                                           





Page:  Previous  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  Next 

Last modified: November 3, 2007