Ex Parte Ogilvie - Page 6




          Appeal No. 2002-1623                                                        
          Application 09/619,933                                                      



          that such is in the form of advertising.  The claims require                
          the advertising be in the email message as message content.                 
          “Creation or use of self-removing messages in systems or methods            
          that are not specifically directed to advertising would not                 
          infringe these claims.”  Principal Brief, page 6.  Advertising              
          in an email to the extent set forth in the claims on appeal                 
          essentially has been defined by appellant at specification,                 
          page 3, at lines 15 and 16, such that “email advertisements                 
          (including without limitation coupons, contact information,                 
          descriptions of goods and/or services, comparisons, and                     
          promotional materials)” are not encompassed by the simple                   
          birthday greeting taught by the noted appendix to Hansen.                   
                    For similar reasons, we must reverse the separate                 
          rejection of other dependent claims under 35 U.S.C. § 103 on the            
          basis of Hansen alone.  The examiner’s reliance upon the Tseung             
          patent in the rejection of claims 6 through 8 and 33 through 36             
          under 35 U.S.C. § 103 is highly disfavored since it has not been            
          included in the statement of the rejection but merely is evidence           
          to support the examiner’s general assertion that broadcasting               
          messages was well-known in the art.  This amounts to an attempt             
          to bootstrap the examiner’s formal rejection by indirectly                  

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