Appeal No. 2002-1844
Application 08/975,428
obvious or inherent. The limitation of "structuring and storing
the data elements obtained in said step (b), including parsing,
categorizing, indexing, and formatting the data elements"
requires all steps of "parsing, categorizing, indexing, and
formatting the data elements" where the data elements are
obtained from data searching in step (b). The examiner finds the
data elements to be taken from information collected at the
online access log and the telephone service access log. We find
these data elements to be shown in Figs. 5 and 8. This
information is analyzed to determine whether a start time in the
telephone service access log is within a specified time of the
access time in the online advertising access log so as to
determine whether the telephone call was in response to seeing
the advertisement, and either a "yes" or "no" is entered into the
"access/no access" column of Fig. 8. The number of "yes" entries
can be divided by the total number of entries to compute a "hit
rate." However, the question is whether it would have been
obvious or inherent for the data elements retrieved to be parsed,
categorized, indexed, and formatted, not how the information is
analyzed. We suppose it is possible to say that picking out one
or more of the data items from Figs. 5 and 8 could be broadly
called "parsing" although, since the records have defined fields,
this is not really accurate; i.e., the conventional
interpretation of parsing would be to break the string in Fig. 5
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