Ex Parte SULLIVAN et al - Page 3




                    Appeal No. 2004-0199                                                                                                                                  
                    Application No. 09/385,489                                                                                                                            


                    independent recording, tracking, reporting, monitoring, verifying                                                                                     
                    and clearing or settling system 24 including communicating with a                                                                                     
                    financial institution 25 through an electronic funds transfer                                                                                         
                    system.  See page 19 of Appellants' specification.  Referring now                                                                                     
                    to Figure 2A, manufacturers enter into agreement with the                                                                                             
                    operator of the independent system to become participating                                                                                            
                    manufacturers, as indicated by line 64, and retailers enter into                                                                                      
                    agreements with the operator of the independent system to become                                                                                      
                    participating retailers, as indicated by line 66.  See page 24 of                                                                                     
                    Appellants' specification.  A manufacturer generates a promotion                                                                                      
                    and presents the proposed promotion to a participating retail                                                                                         
                    buyer, as indicated in block 84.  See page 30 of Appellants'                                                                                          
                    specification.  The account administrator accesses the system                                                                                         
                    from an account administrator workbench 36 and uses a promotion                                                                                       
                    data entry process to enter the proposed promotion into the                                                                                           
                    database server 32 at block 88.  See page 31 of Appellants'                                                                                           
                    specification.                                                                                                                                        
                              Referring now to Figure 2C, on the day when the promotion                                                                                   
                    becomes active, the in-store point-of-sale system stores all of                                                                                       
                    the information regarding the purchase of the promoted product,                                                                                       
                    the price of the promoted product and the discount.  The stored                                                                                       


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