Ex Parte KENYON et al - Page 2




             Appeal No. 2004-0927                                                              Page 2                
             Application No. 09/399,064                                                                              


                    Figure 1 of the appellant's specification shows a "performance promoter centric                  
             approach known in the art."  (Id.)  According to this approach, a content creator 102                   
             (e.g., a producer) creates and distributes content 104 (e.g., a motion picture) to a                    
             promoter 106 (e.g., a cinema).  A player manufacturer 108 develops, manufactures, and                   
             distributes a player 110 (e.g., a motion picture projector) to the promoter.  The promoter              
             uses the player to render the content for consumption by consumers 112 (e.g., cinema                    
             goers).  (Id. at 1-2.)                                                                                  


                    In contrast, Figure 4 of the specification shows the appellant's "player-centric"                
             method for creating, distributing, and consuming content.  More specifically, a computer                
             implemented-content authoring tool ("CI-CAT") 403 is distributed to a content                           
             creator 402.  To help compensate the developer 408 of the CI-CAT, the tool embeds                       
             control data in content 404 created therewith.  A computer implemented-content                          
             player ("CI-CP") 402 is provided to a consumer 412.  Upon rendering the content, the                    
             CI-CP recovers the control data therefrom and uses the recovered data to report                         
             rendering of the content.  (Id. at 5.)                                                                  















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